Logo variations ensure your brand can be easily recognized when scaled or shrunk down. Every brand should have at least four logo variations: primary logo, secondary logo, submark, and a favicon. Timeless logos are simple and use a color palette that won't go out of style.
It's tempting to lean towards trendy logo designs, but you're almost securing the need for a new logo within five years. The best logos are those that are timeless because they remain relevant over time. If a consumer can easily recall a brand's logo, then they've done a successful job in making their design memorable. Simple logos are easy to recognize and concisely highlight a brand's personality without all the extra fluff.Ī great logo creates a connection with its audience from the moment someone sees it. Some of the world's most popular brands are incredibly simple. What makes a logo design great? An effective logo has five qualities: In short, a logo is a graphic mark, symbol, text, or a combination of the three used to identify a particular company's products or services. In this blog, I explain the seven different types of logos (with examples) used in brand design.įirst, let's set the groundwork by answering the question: What is a logo? What is a logo?
Choosing a brand design that works best for your business can seem overwhelming when faced with a slew of aesthetic options. The best-known brands use a variety of logotypes, and each is successful in its own rights. When it comes to logo design, the options seem endless.
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